Oracle Press Release
Digico Selects Oracle® Applications to Provide Core Retail Platform for Saudi Arabia’s Newest Telecom Retail Chain

Telecom Retail Start-Up Seeks to Differentiate Customer Service Offering and Drive Aggressive Growth Strategy with Oracle

Redwood Shores, CA – October 30, 2009
News Facts

Saudi Arabia’s Digico has selected a broad suite of Oracle® Retail applications, the Oracle E-Business Suite and Oracle’s Siebel applications to help manage operations at its new telecom retail chain, Blink, and support an aggressive growth strategy as it establishes its business in the Middle East.
Parent company, Saudi Inteltec, formed Digico to benefit from the considerable opportunities in the Middle East market and the telecom retail start-up is now operating 25 Blink stores and continues to grow rapidly.
Digico expects the integrated Oracle applications to provide insight and intelligence across its business, helping to define its customer offering through more targeted deals and services while also more effectively differentiating itself from the competition.
Digico plans to use Oracle Retail Point-of-Service, Oracle Retail Central Office and Oracle Retail Back Office to support the development of best practice to manage critical store operations and drive a consistent shopping experience for its customers.
The implementation of Oracle Financials, Oracle Inventory Management, Oracle Order Management, Oracle Purchasing, Oracle Human Resources Management, Oracle Payroll, all part of the Oracle E-Business Suite, will help create a scalable and flexible architecture that supports the growing demands of Digico’s business and provides a holistic view of business performance.
The implementation of the Oracle E-Business Suite applications is expected to improve integration and consolidate operational results between its stores and back-office systems as well as enhancing reporting capabilities.
Digico plans to complete its Oracle deployment with Oracle’s Siebel Loyalty Management to support the creation of customer loyalty campaigns, offering more targeted promotions and greater service levels.
Digico chose Oracle partner SkillNet to manage the rapid two-phase implementation strategy, which is expected to complete early next year.
By implementing the Oracle applications at this early stage of Digico’s business, the telecom retail start-up is seeking to avoid implementing one set of solutions now and migrating to a larger solution as its business grows.
Supporting Quotes

“We selected Oracle based on its rapid deployment model and proven capabilities to support organisations with long-term expansion strategies,” said Osman Oueida, CEO, Digico. “The Oracle applications will help us to more effectively identify customer behaviour and use that intelligence to offer a greater value proposition to our customers.”
“Digico is seeking to move ahead of the curve in driving innovative ways to create value, enhance business performance and create a loyal and growing customer base,” said Patrick Bohannon, Vice President, Solutions Specialist, Oracle Retail. “We are pleased to help Digico to strengthen their market position by achieving greater customer insight and providing superior service within their stores.”

Supporting Resources

About Skillnet Solutions
Join the Oracle Retail community on Facebook
Insight-Driven Retailing Blog
Oracle Retail YouTube Channel
Follow Oracle Retail on Twitter
Oracle Retail Customer Success Stories
Oracle in Retail
About Digico

Digico is one of the most recognized companies in the MENA market as a regional company harboring unrivalled capabilities for delivering Telecom products and services.

Digico is a main distributor for Zain (the third mobile operator in Saudi Arabia) products, Samsung Mobiles and Atheeb (the 2nd fixed line operator in KSA) services.

Digico operation in KSA is expanding to cover the GCC, Egypt, Sudan and Iraq.

About Oracle Retail

Oracle is the number one provider of innovative and comprehensive industry software solutions for retailers – enabling organisations to serve their customers better by applying insight into daily business decisions for more profitable results. With software that provides supply chain, operations, merchandising, store systems, optimisation as well as enterprise applications and infrastructure software, Oracle partners with the world’s leading retail companies, including 20 of the 20 top retailers worldwide, to transform the economics of their businesses.

About Oracle

Oracle (NASDAQ: ORCL) is the world's largest business software company. For more information about Oracle, please visit our Web site at


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