Oracle Press Release
Oracle’s Demantra 7.3 Now Available

Enhancements Enable Customers to More Precisely Plan Configure-to-Order Products, Manage Product Lifecycles and Achieve Integrated Business Planning

Redwood Shores, Calif. – Dec. 16, 2009
News Facts

Expanding on its industry leading planning capabilities, Oracle is unveiling Oracle’s Demantra 7.3 versions for Demand Management, Advanced Forecasting and Demand Modeling, Real-Time Sales and Operations Planning and Predictive Trade Planning.
This latest release offers an enhanced new product introduction capability that improves customers’ ability to accurately forecast demand for items with little or no history, and provides better insight into product lifecycles, seasonal demand peaks and the impact of promotions.
Demantra 7.3 also provides improved capabilities to plan for Configure-to-Order (CTO) products with multiple optional or mandatory sub-components, tracking interaction between items and components including automatic calculation of dependent demand.
Additionally, this release delivers integrated business planning, enabling customers to more easily tie financial and operating plans together, which can lead to more reliable financial results.
Demantra 7.3 also delivers worksheet usability improvements and performance, security and scalability enhancements.
Advanced Features Enable More Accurate Forecasts and Better Financial Results

Demantra 7.3 enables customers to better manage demand and simplify product lifecycle management with the following enhancements:
New support for multi-level configure-to-order products gives users the flexibility to forecast and manage custom products that are a configuration of multiple optional components, depending on customer selections.
Improved user interface enables customers to create a new product based on an existing product history, manage product launch and lifecycle process and model the gradual phase out of existing products.
Forecasting analytics have been extended with pooled time series modeling that provides an alternative to traditional time series aggregation to model demand patterns across multiple product times series.
Leveraging Oracle Application Integration Architecture (AIA), integrated business planning is delivered by linking Demantra Real Time Sales and Operations and Planning and Oracle Hyperion Planning.
Demantra 7.3 now runs on Oracle Enterprise Linux allowing customers to gain benefit in performance and cost of ownership by standardizing on an open source operating environment.
Supporting Quote

“To achieve revenue and profitability goals, our customers need solutions that help create accurate forecasts in order to plan for seasonal demand shifts and unplanned supply chain events,” said Oracle Senior Vice President, Applications Development, Rick Jewell. “With Oracle’s Demantra 7.3, we are giving customers the functionality they need to not only predict and respond to demand, but to also better align strategic, operational and financial plans in order to impact their bottom line.”
General Availability

Oracle’s Demantra 7.3 is now available and includes translations for 8 languages.

Supporting Resources

Oracle’s Demantra
Oracle’s Demantra Real-Time Sales and Operations Planning
Oracle Hyperion Planning
Oracle Application Integration Architecture
Oracle Value Chain Planning Applications
Cabot Microelectronics Reduces Forecasting Cycle Time by Nearly 50 Percent with Oracle’s Real Time Sales and Operations Planning Solution
Industry Leaders Adopt Oracle Value Chain Planning Applications
About Oracle Supply Chain Management

Oracle Supply Chain Management applications are complete, open and integrated solutions that power the Information-Driven Value Chain. The industry's most comprehensive portfolio of industry-specific supply chain applications, Oracle SCM spans all aspects of the value chain including planning, procurement, manufacturing, logistics and service, all with end-to-end supply chain intelligence. With Oracle SCM, companies achieve operational excellence, accelerate innovation and manage risk and compliance.

About Oracle

Oracle (NASDAQ: ORCL) is the world's largest business software company. For more information about Oracle, please visit our Web site at


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