Boutique gaming PC vendor Maingear launched a brand new full tower PC this morning. The all-steel Shift takes a page from last year's limited-edition Voodoo Omen desktop by rotating the motherboard 90 degrees clockwise, facing the ports you normally find on the back panel up on the top of the system instead. The result, Maingear says, is improved heat management, as the design works with heat's natural tendency to rise.

Maingear's new Shift gaming PC

Regardless of the heat benefits, (we've seen plenty of PCs work just fine with a traditional lay-out), the result of the rotated motherboard clearly makes an impact on the look and feel of the Shift. With monitor and peripheral cables plugged into the top and hidden under a removable, vented cover, both the front and the back of the system cut a clean profile.

(More pics and starting price after the jump.)