Oracle Press Release
Oracle becomes global partner of the DHL Innovation Initiative

Information technology and logistics industries share knowledge; DHL uses Oracle Fusion Middleware components for integrating and evaluating AutoID data

Bonn – Oct 22, 2009
News Facts

Oracle is now a global technology partner of the DHL Innovation Initiative. The company is using its technical expertise in processing logistics movement data to support the community of international companies who are working together.
The DHL Innovation Initiative was conceived in 2007 and has its home at the DHL Innovation Center. Deutsche Post DHL houses all of its logistics research and development activities under one roof at a location near Group headquarters in Bonn.
A central point of the relationship is the use of data from “AutoID systems” such as radio frequency identification (RFID) and sensors. The automatic acquisition of information, with the help of Oracle capabilities, will be integrated into DHL’s logistics management and information systems. This will lay the foundation for new logistics services and notification systems. Entertainment electronics, automotive and trade are the preferred target industries for the newly developed services.
Within the framework of the DHL Innovation Initiative, experts from the fields of technology, industry and science are developing innovative logistics solutions for future customer needs together with DHL. Members of the Innovation Initiative are contributing their innovative technologies to practical research projects and, in return, gaining insights into the logistics industry’s business processes and requirements.
Supporting Quotes

“Innovations in the field of logistics information concentrate primarily on generating greater transparency and improved management of logistics processes,” explained Keith Ulrich, head of Technology and Innovation Management at Deutsche Post DHL. “Immense amounts of data need to be made manageable. Oracle technology helps us to integrate the automatically collected data into our systems and processes. We are looking forward to working together and the resulting opportunities, namely being able to offer our customers even better logistics services.”
Oracle also attaches great significance to the new partnership. “The combination of Oracle’s abilities to support efficient and automated supply chains together with DHL’s expertise as the world’s largest logistics provider will enable companies to further optimize their global supply chains. The partnership offers us many new and sustainable opportunities to develop practical logistics solutions for the future,” said Rick Jewell, senior vice president of Application Development at Oracle.

Supporting Resources

Oracle Fusion Middleware
Oracle and RFID
Oracle Supply Chain Applications
About DHL

Deutsche Post DHL is the world’s leading postal and logistics services group.

The Deutsche Post and DHL corporate brands offer a one-of-a-kind portfolio of logistics (DHL) and communication (Deutsche Post) services. The Group offers its customers easy to use standardized products as well as innovative and tailored solutions – from dialog marketing to industrial supply chains. Over 500,000 employees in more than 220 countries and territories form a global network focused on service, quality and sustainability. The Group accepts its social responsibility by supporting climate protection, disaster management and education. The Group generated revenue of more than 54 billion euros in 2008.

The postal service for Germany. The logistics company for the world.

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For more than 32 years, Oracle has been a technology innovator, transforming the way business is conducted. To learn about Oracle’s latest technologies and history of innovation, visit the Innovation Showcase at

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