Oracle Press Release
Oracle PartnerNetwork Helps Global Partners Achieve Success Through Specialization

Fiscal Year 2011 Virtual Kickoff Provides Strategies and Insights Partners Need to Capitalize on Oracle Acquisitions, Differentiate their Offerings and Provide Greater Customer Value

Redwood Shores, Calif. – June 30, 2010
News Facts

Arming partners with the information and strategies they need to succeed in fiscal year 2011 (FY11), Oracle hosted its second annual Oracle PartnerNetwork (OPN) virtual global kickoff event on June 29, 2010.
Over 2000 partners, from around the globe, attended the FY11 kickoff which provided insights and specific sales strategies designed to help partners drive revenue and customer success through Specialization.
Partners can access a replay of the event Friday, July 2 at:
Oracle Delivers Partner Strategies for FY11 Success

During the event, Judson Althoff, Oracle Senior Vice President of Worldwide Alliances and Channels recapped fiscal year 2010 (FY10) program changes and achievements and outlined the OPN Specialized program’s core goals for FY11, including:
Driving revenue through the partner ecosystem;
Improving operational efficiencies; and
Enabling partners to specialize, monetize Oracle acquisitions, and deliver complete solutions to customers.
Oracle Presidents, Charles Phillips and Safra Catz, thanked Oracle’s global partner base for their joint success in FY10 and reiterated the vast opportunity partners have to capitalize on Oracle’s unrivaled product portfolio.
The event covered unique go-to-market opportunities that will be available to Specialized partners in FY11, including how new and existing Sun and Oracle partners can monetize the integration of Sun and other acquired technologies into the Oracle product portfolio by offering customers complete, integrated services and solutions – from application-to-disk.
The event also featured Oracle partner executives from EMEA, LAD, Japan and APAC, who provided information and opportunities specific to partner enablement in those respective regions.
Supporting Quotes

“FY10 was a big year for Oracle partners,” said Judson Althoff, senior vice president, Worldwide Alliances and Channels, Oracle. “With the introduction of a completely new partner program, OPN Specialized, and the integration of Sun, we laid a great foundation and FY11 will be all about executing on our vision and delivering results. We have a great program in place to provide partners at every level with the opportunity to deliver the most comprehensive, differentiated services and solutions available today. With the kickoff event, we are further extending our partners opportunities by providing them with the ammunition they need to provide better value and expertise to our joint customers around the globe.”
“As Oracle grew and acquired more products, the old partner program no longer made sense. OPN Specialized provides an opportunity for a company not just to be an Oracle partner, but an Oracle partner with a Specialization. That means a lot more to customers, to other partners, and to Oracle sales reps,” said Darren Bibby, Program Director, Software Channels Research, IDC. “More and more we are seeing that customers want fully thought out solutions from someone they can really trust to create and implement those solutions. With the Sun acquisition by Oracle, we see a really interesting and unique opportunity for partners of both companies to sell a full stack that will become more and more integrated over time.”
“By offering enablement tools and programs, such as the virtual kickoff, Oracle is demonstrating that they are investing in helping partners, like VX Company,” said Oracle Platinum Partner, Mr. Bert Grevelink, Director of VX Company. “We get all the resources, knowledge and products we need to standout in the marketplace. Being a Specialized partner has allowed us to differentiate ourselves from competitors and offer our customers a complete solution for the best performing Oracle infrastructure based on Oracle’s latest technology.”

Supporting Resources

Oracle PartnerNetwork (OPN)
OPN Specialized
Judson Althoff's blog
Connect with the Oracle Partner community at OPN on Twitter, OPN on Facebook, OPN on LinkedIn, and OPN on YouTube.
About Oracle

Oracle (NASDAQ: ORCL) is the world's largest business software company. For more information about Oracle, please visit our Web site at

About Oracle PartnerNetwork

Oracle PartnerNetwork (OPN) Specialized is the latest version of Oracle's partner program that provides partners with tools to better develop, sell and implement Oracle solutions. OPN Specialized offers resources to train and support specialized knowledge of Oracle products and solutions and has evolved to recognize Oracle growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to differentiate through Specializations. Specializations are achieved through competency development, business results, expertise and proven success. To find out more visit


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